The Seoul Store
SM Duty Free Building 1B-6 Floor, 41 Insadong 5 Gil, Jongno-gu, Seoul
09:00 ~ 20:00
Contact No. +82-1522-0800
Directions to SM Duty Free Seoul Store
Go straight down Jonggak intersection or if you are coming from Jongno-2ga, turn right at Jonggak intersection.
Take a right at Gongpyeong Gallery and you will see SM Duty Free (previously Hana Tour Building) directly to your right.
- If you are coming from Gyeongbokgung or Jogyesa, you will not be able to make a left turn before Gongpyeong Gallery
1line: Jonggak Station (Exit 3 or Exit 3-1)
- On Foot
- On Vehicle
Seoul Store Floor Guide